Who We Are
Dave and Gail Liniger founded RE/MAX in Denver, Colorado in 1973. Upset with the bad name that poorly trained novices and
casual part-timers were giving the real estate profession, the Linigers started RE/MAX as a real estate company that would limit
itself to hiring only full-time, experienced professionals. They wanted a company where homebuyers and sellers could walk into
any office in any market, confident they would receive the level of professional service that a transaction of such magnitude
What began in 1973 as "a pad of paper and a dream" is now a global real estate franchise network that spreads across the world.
Along the way, RE/MAX fundamentally changed the way the real estate industry conducts business.
In an industry rife with mergers and acquisitions, RE/MAX is the only major real estate network still owned and directed by its
Home of the Best Agents?
By attracting the industry's best agents and providing them with training, support and the freedom to run their business, the
RE/MAX network has a sales force second to none. RE/MAX Associates average more sales per agent and hold more
professional designations than other salespeople. They have set industry heights in productivity by mastering the latest
technologies, sales strategies, marketing innovations and business systems.
Premier Market Presence?
RE/MAX's market share has grown continuously since 1973. This success arises from RE/MAX following a simple formula;
combining quality, professional agents with its global brand awareness, premier web presence, high customer satisfaction and local
community involvement. RE/MAX advances its growth by following a simple philosophy that "Everybody Wins."
Premier Customer Satisfaction
The success of the RE/MAX network depends on each RE/MAX Associate providing unparalleled satisfaction to each of his or her
customers. Advanced education, technological expertise, and experience all translate into quality customer service and network
growth, a real win-win result.
RE/MAX is one of the World?s Most Recognized Real Estate Brands
The combined promotion of the RE/MAX brand by RE/MAX and its worldwide sales force has made the RE/MAX brand with its
red, white, and blue balloon one of the most recognizable business brands in the world. RE/MAX also has the world's largest
balloon fleet to help promote its brand awareness.
The RE/MAX Technology Edge
Throughout its history, RE/MAX has been on the forefront technologically and was one of the first real estate organizations to
establish an Internet presence. To help its sales associates become better educated, RE/MAX provides all associates with quality
on-line or satellite training. In 2006, RE/MAX updated remax.com to be the industry?s first nationwide network of publicly
accessible web sites to display all MLS residential homes for sale in the US. Lead Street, the industry?s premier real estate lead
generation system, available exclusively to its sales associates at no charge, is integrated with remax.com?s property search.
The RE/MAX Concept: RE/MAX stands for "real estate maximums."
In exchange for paying a management fee and a share of the monthly office overhead, RE/MAX Associates keep the maximum allowed amount of their commissions and receive the many benefits of RE/MAX programs and services.
By offering Associates maximum commissions and maximum career freedom, RE/MAX influenced competitors to re-examine and adjust their own policies toward sales agents, thus dramatically changing the industry.
More than 30 Years Above the Crowd and Now Approaching 140,000 Associates
Since 1973, the RE/MAX network has achieved continuous annual growth. Today, the RE/MAX network is quickly approaching
140,000 associates in over 70 countries and territories on six continents. Young in years but mature in experience, RE/MAX looks
ahead to even greater development and success in its next 30 years.